PRODUCERS eSOURCE WEBSITE
Responsive Wordpress website that helps insurance marketers connect with insurance producers
by providing informative articles and product information.
Responsive Wordpress website that helps insurance marketers connect with insurance producers
by providing informative articles and product information.
PROBLEM
Connecting insurance marketers and product
with producers and building awareness.
Connecting insurance marketers and product
with producers and building awareness.
ROLE & RESPONSIBILITIES
Worked with a small distributed team. Collaborated with
the CEO on information architecture. Created sketches,
wireframes, & visual design. Revamping of brand.
Worked with a small distributed team. Collaborated with
the CEO on information architecture. Created sketches,
wireframes, & visual design. Revamping of brand.
SCOPE & CONSTRAINTS
Converting a static site to a responsive mobile-friendly design.
Converting a static site to a responsive mobile-friendly design.
PROCESS /WHAT I DID
Met with the team and reviewed consumer feedback and research with them and began a competitor analysis of similar websites. From there I used that information to help in the creation of sketches and decisions of what would work best on multiple platforms while also taking into account that a high percentage of our users are older & may be visually impaired. Developed a fresh rebranding and style guide that improved the overall aesthetics and also the readability. I proceeded to make a mockup to present to the team for mobile, tablet & desktop. I took in the team’s feedback and refined the designs while working closely with the developer and refining the design based on their constraints or feedback.
Met with the team and reviewed consumer feedback and research with them and began a competitor analysis of similar websites. From there I used that information to help in the creation of sketches and decisions of what would work best on multiple platforms while also taking into account that a high percentage of our users are older & may be visually impaired. Developed a fresh rebranding and style guide that improved the overall aesthetics and also the readability. I proceeded to make a mockup to present to the team for mobile, tablet & desktop. I took in the team’s feedback and refined the designs while working closely with the developer and refining the design based on their constraints or feedback.
OUTCOME & LESSONS
Received well by the client and the website has created tens of thousands of connections since it’s launching.
Received well by the client and the website has created tens of thousands of connections since it’s launching.
