RETIRE STRONGER WEBSITE
Responsive website that helps producers connect with consumers by providing resources that help clients retire stronger.
PROBLEM
Helping producers connect with their clients by providing resources they can present to their clients. While
displaying an abundance of information and resources
in a clear and well-defined fashion for easy search & download.
Helping producers connect with their clients by providing resources they can present to their clients. While
displaying an abundance of information and resources
in a clear and well-defined fashion for easy search & download.
ROLE & RESPONSIBILITIES
Worked with a small distributed team and stakeholders. Collaborated with the CEO on information architecture.
Created sketches, wireframes, and visual design while
adhering to the AIG's brand.
Worked with a small distributed team and stakeholders. Collaborated with the CEO on information architecture.
Created sketches, wireframes, and visual design while
adhering to the AIG's brand.
SCOPE & CONSTRAINTS
Adhering to WCAG Level AAA compliance for accessibility purposes and working within the Umbraco content management system.
Adhering to WCAG Level AAA compliance for accessibility purposes and working within the Umbraco content management system.
PROCESS / WHAT I DID
Due to my team’s long-term knowledge of the insurance industry, we felt it was best to borrow principles from Lean UX Methodology and brainstormed fact backed assumptions and hypotheses to develop a minimum viable product as quickly as possible.
Due to my team’s long-term knowledge of the insurance industry, we felt it was best to borrow principles from Lean UX Methodology and brainstormed fact backed assumptions and hypotheses to develop a minimum viable product as quickly as possible.
Once I took in the feedback from the team, I began a competitor analysis of other companies and similar websites. From there I used that information to help guide in the creation of sketches and decision making of what would work best for the user. I proceeded to make low fidelity mockups with varying screen sizes, layouts and elements to present to the team. After a second stakeholder meeting, I took in the feedback & worked with the developer on fixing any problem areas and refined the design.
OUTCOME & LESSONS
Received well by the client and the website has been a key part of accomplishing marketing goals and sales targets for several years. The site proved so popular with the external insurance sales community and the internal sales team that it was refreshed 4 times to keep it up to date and contemporary. There are thousands of visitors every week utilizing the resources provided.
Received well by the client and the website has been a key part of accomplishing marketing goals and sales targets for several years. The site proved so popular with the external insurance sales community and the internal sales team that it was refreshed 4 times to keep it up to date and contemporary. There are thousands of visitors every week utilizing the resources provided.
The site received an award from the Life Insurance Marketing Research Association (LIMRA)
— a prestigious organization in the insurance industry.
— a prestigious organization in the insurance industry.
PREVIOUS YEARS
